Lifestyle Brands

Brands That Elevate Everyday Living.

Brands That Elevate Everyday Living

Al Madina’s lifestyle portfolio spans home, travel, apparel, sleep and personal care, offering practical, well-designed products that support daily life in homes and workplaces across the region.

Homeway

Elevating Everyday Living.

We believe that functional household products can also be aesthetically pleasing. Homeway products feature Innovative designs that seamlessly blend style with practicality. From sleek kitchen gadgets to smart storage solutions, our products are thoughtfully crafted to simplify your daily routines and enhance your living spaces. We pay attention to every detail, ensuring that our products not only serve their Intended purpose but also elevate the aesthetics of your home.

ToothFresh

The Foundation of a Confident Smile.

Toothfresh toothbrushes are designed to deliver exceptional cleaning performance, leaving your teeth feeling fresh and your smile sparkling. Our toothbrushes feature advanced bristle configurations and innovative bristle patterns that effectively remove plaque and stains, reaching every nook and cranny for a thorough clean. With Toothfresh, you can enjoy the confidence of a healthier, brighter smile every day.

BRITEMAX

Uncompromised Brilliance. Effortlessly Achieved.

Say goodbye to stubborn dirt, dust, and debris our cleaning products are designed to provide unparalleled efficiency in cleaning. The carefully engineered products effectively capture and trap even the tiniest particles, ensuring a thorough and hassle-free cleaning experience.

ELECTRON

Powering Your World. Sustainably Protected.

New Life Electron offers various electrical products, including industrial & domestic circle protection devices, cables & wires and commercial and industrial appliances. The mission is to enjoy enviable market dominance across a wide spectrum.

TRAVELLER

The Art of Seamless Journey.

We believe that every journey should be a seamless and extraordinary experience. That’s why we have dedicated ourselves to crafting high-quality, Innovative luggage that combines functionality, durability, and timeless style. With our passion for travel and commitment to excellence, we have created a brand that caters to the needs of modem travelers seeking exceptional luggage solutions.

ROCKERS

Excellence Woven into Every Thread.

Rockers is synonymous with uncompromising quality. We meticulously source the finest fabrics and materials, ensuring that every garment meets the highest standards of craftsmanship. From the initial design concept to the final stitching, we pay meticulous attention to detail, resulting in clothing that exudes excellence and lasts for years to come. With Rockers, you can expect nothing less than the finest quality in every stitch and seam.

fine feather

Indulge in the Ultimate Sleep Sanctuary.

At fine feather, we understand that a restful night’s sleep is essential for your overall well-being and happiness. That’s why we have dedicated ourselves to creating a line of Ultra comfortable bedlinens that embody the perfect blend of comfort, quality, and style. With our commitment to excellence and attention to detail, we invite you to Indulge in the ultimate sleep experience and transform your bedroom into a sanctuary of tranquility.

FOOT FIT

Engineered for Comfort. Designed for Life.

A brand dedicated for wide range of innovative and comfortable socks. Footfit socks are made from premium quality materials for longlasting experience.